NEW BALANCE ABZORB 2000 | © LACERA FILMS 2026 - LET’S MAKE CULTURE
![LF_LOGO[IRON OXIDE]_00000.png](https://static.wixstatic.com/media/53791f_4629f19faf244787bf6eca9bc0e397ac~mv2.png/v1/fill/w_980,h_551,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/LF_LOGO%5BIRON%20OXIDE%5D_00000.png)
production house.
lacera films
Concept, Director, DP, Editor, Colourist.
lacera
producer.
future culture x;
amran abdi & tom parsons
production assistant.
muna
drone op.
helihaych
stylist.
quinicki
styling assistant.
pipxlian
cgi.
mike asprou
sound designer.
morgan lethbridge
project.
New balance abzorb 2000
content type.
social assets
client.
foot locker
project.
New balance abzorb 2000
content type.
social assets
client.
foot locker
Lacera Films produced these two social assets for Foot Locker’sNew Balance Abzorb 2000 campaign. The brief was to capture a genuine sense of community, staying rooted in the people and the culture, while still feeling aspirational, like it’s taking off
and pointing towards something bigger.
production house.
lacera films
Concept, Director, DP, Editor, Colourist.
lacera
producer.
future culture x;
amran abdi & tom parsons
production assistant.
muna
drone op.
helihaych
stylist.
quinicki
styling assistant.
pipxlian
cgi.
mike asprou
sound designer.
morgan lethbridge
Lacera Films produced these two social assets for Foot Locker’s
New Balance Abzorb 2000 campaign. The brief was to capture a genuine sense of community, staying rooted in the people and the culture, while still feeling aspirational, like it’s taking off and pointing towards something bigger.
