FOOT LOCKER WINTERIZED | © LACERA FILMS 2025 - LET’S MAKE CULTURE
![VENDING_MACHINE_FINAL_[10s]_00153.png](https://static.wixstatic.com/media/53791f_b63fb0fcdb124502b673869aeb7b262c~mv2.png/v1/fill/w_980,h_1742,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/VENDING_MACHINE_FINAL_%5B10s%5D_00153.png)
concepts, Director, dp, editor.
lacera
production.
pavilion works
producer.
cree brown
vfx supervisor
patrick kirwan
vfx editor.
patrick kirwan
cgi.
mike asprou
photographer.
giles cook
location.
peckham, london
project.
foot locker winterized
content type.
social assets
client.
foot locker
project.
foot locker winterized
content type.
social assets
client.
foot locker
We produced the
Foot Locker Winterized campaign social assets,
alongside pavilion works,
for Nike, Salomon, and Timberland.
a series of three reels and a photo set
celebrating each brand’s unique edge.
Conceptualised entirely by Lacera,
the campaign tapped into Gen Z culture with a
fake airdrop stunt for Salomon Women,
broke creative boundaries for Salomon Men,
and brought cinematic scale to Nike’s high-production brief.
concepts, Director, dp, editor.
lacera
production.
pavilion works
producer.
cree brown
vfx supervisor
patrick kirwan
vfx editor.
patrick kirwan
cgi.
mike asprou
photographer.
giles cook
location.
peckham, london
We produced the
Foot Locker Winterized campaign social assets,
alongside pavilion works,
for Nike, Salomon, and Timberland.
a series of three reels and a photo set celebrating each brand’s unique edge. Conceptualised entirely by Lacera, the campaign tapped into Gen Z culture with a fake airdrop stunt for Salomon Women, broke creative boundaries for Salomon Men, and brought cinematic scale to Nike’s high-production brief.
![LF_LOGO[IRON OXIDE]_00000.png](https://static.wixstatic.com/media/53791f_4629f19faf244787bf6eca9bc0e397ac~mv2.png/v1/fill/w_980,h_551,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/LF_LOGO%5BIRON%20OXIDE%5D_00000.png)